Eco Scam Artists
There seems to be a really positive movement across the world for everyday people to make a difference to the state of the environment. Everything you hear these days seems to be ‘green this’ and ‘eco that’, and I for one, think that this is great news. One problem that always seems to arise when people become interested in something, is that the opportunists sweep in to make a bit of quick cash out of the situation.
This type of thing really makes me angry, and is why I think that companies such as Enigin Scam Busters, are doing a worthwhile and necessary job. They set out to fight back against all of those ‘green'companies that try to con us all into thinking that they are trying to show environmental initiative and are operating in an environmentally sound manner, or are making eco friendly products. Many of these companies are just fakes, and are trying to capitalize on the good nature and spirit of people who are trying to shop and buy more responsibly.
The problem with all of these things is that marketing laws and ethics are laid out in such a way that they are open to abuse. For one example, in order for companies to call themselves ‘Natural'they only need to include less than 1% natural ingredients! This is an unbelievable fact, and is something which leaves consumers in a position where they can be easily fooled into thinking that they are buying natural products, when realistically it would be hard for anyone to argue that less than 1% is acceptable. The same can be said of companies trying to promote themselves as eco conscious companies, as they are trying to appeal to the good nature of customers, when they are not backing this up with any truth.
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